RevOps · Customer Success · Finance

The Operational Backbone That Scales Your Revenue.

Customer success and retention, data analytics and business intelligence, and fractional CFO. The revenue operations layer that keeps customers, makes sense of your numbers and gives leadership the financial clarity to grow.

5-7x
More expensive to acquire vs retain
3 pillars
Success, Analytics, Finance
Eight Services

How We Build Your Revenue Operations Layer

Retention

Customer Success & Retention

CS strategy, onboarding design, health scoring and proactive retention programmes that reduce churn and expand accounts.

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Intelligence

Data Analytics & BI

Revenue dashboards, pipeline analytics, cohort analysis and a single source of truth for leadership decisions.

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Finance

Fractional CFO

Strategic financial leadership without a full-time hire. Financial modelling, fundraise prep, cash flow and board reporting.

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RevOps Strategy

RevOps Strategy & Architecture

The system design that aligns marketing, sales and customer success around shared data, processes and revenue goals. One revenue engine instead of three competing teams.

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Pipeline Intelligence

Pipeline Forecasting & Management

Pipeline health scoring, coverage ratios, forecast accuracy and the stage-based management system that gives leadership a reliable view of future revenue.

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Stack Rationalisation

Tech Stack Audit & Consolidation

Audit the full revenue tech stack, eliminate overlapping tools, reduce spend 20-40% and build the integrated stack that lets sales, marketing and CS operate from one connected system.

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Alignment

Sales & Marketing Alignment

Shared pipeline definitions, lead handoff SLAs, attribution models and the joint revenue target framework that makes sales and marketing work as one team.

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Compensation

Compensation & Incentive Design

Sales comp plans, quota setting, accelerator structures and OTE benchmarking that incentivise the behaviours your revenue model actually needs.

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Our Approach

How Revenue Operations Works

01

Audit

Assess your current retention rates, data infrastructure and financial reporting to identify the biggest revenue leaks.

02

Prioritise

Identify which RevOps investments will have the biggest impact on NRR, CAC payback and cash position.

03

Build

Implement CS systems, analytics stack and financial models alongside your team.

04

Optimise

Review performance monthly. Compound improvements in retention, data quality and financial clarity as the business scales.

Results

What Clients Achieve

RevOps Results

Revenue Operations Benchmark Metrics

5-7xMore expensive to acquire vs retain
25%NRR improvement with structured CS
Single sourceOf truth for all revenue metrics
60%Cost saving vs full-time CFO hire
Questions

Revenue operations, answered

Revenue operations aligns marketing, sales and customer success around shared data, processes and goals to remove friction from the revenue cycle. It covers the systems, reporting and operational functions that connect pipeline generation to recurring revenue and retention.

RevOps becomes critical once a company has a repeating sales cycle and growing customer base. Post-Series A is the most common point companies invest. But even pre-series A companies benefit from early RevOps discipline to avoid the data and process debt that slows growth later.

Proactive customer success identifies at-risk accounts before they churn by monitoring product usage, NPS and engagement signals. Early intervention, structured onboarding and regular business reviews keep customers achieving outcomes and renewing.

A fractional CFO provides strategic financial leadership: fundraise preparation, financial modelling, cash flow forecasting, unit economics analysis and board reporting. A bookkeeper records transactions. An accountant handles tax compliance. A CFO uses those numbers to make growth decisions.

Revenue decisions made on gut feel at small scale break at scale. BI gives leadership a single source of truth: pipeline health, CAC, LTV, churn by cohort, NRR and product usage. Companies with clean data make better decisions faster and attract more sophisticated investors.

Ready to build the operational backbone your revenue needs?

Book a strategy call. We will assess your current RevOps maturity and prioritise the interventions with the biggest impact on retention, data and financial clarity.